We analyze media patterns and community perspectives to produce actionable guidance and recommendations that aim at improving the information systems for communities in need.   Currently examining viewpoints across Minnesota, Michigan, Indiana, and the broader Midwest, we partner directly with organizations to evaluate and improve local information ecosystems.

Our consulting and research capabilities include:

• Custom Community Surveys: Including oversampling to ensure hard-to-reach voices are heard.

• Qualitative Insights: Interviews and focus groups with residents and trusted local messengers.

• Media Audits: Comprehensive tracking of local news coverage, scope, and representation.

• Participatory Action Research: Community-led inquiries designed to create direct, measurable impact.

If you are looking to assess news trust or media ecosystems in your area, contact our team to schedule a consultation: info@liftproj.com.