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We empower community voices and rebuild trust in media through local messengers and inclusive journalism.

The LIFT Project is an engaged research effort focused on finding solutions to the challenges of news disengagement that contribute to the crises of disinformation and misinformation in our society. ​


Explore our work, community-driven approach, and strategies for building a more inclusive and trusted news ecosystem.

Latest news

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We study media patterns and community perspectives in Minnesota, Michigan, and the Midwest.

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We turn data into compelling stories. Our efforts unite researchers, visual journalists, and community messengers through events and trainings.

LIFTxVoices

We partner with Pop Up Docs™ to host public workshops where researchers, media makers, and youth transform data into visual stories that highlight trusted messengers and community concerns.

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