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We empower trusted community voices and rebuild connection with local media through local leaders and inclusive journalism. Through data-driven media assessments and hands-on educational programming for youth and local leaders, we help communities and local newsrooms rebuild connection and foster a more inclusive information ecosystem.

Rebuilding news trust requires actionable research and engaged community education. The LIFT Project tackles news disengagement by conducting comprehensive media landscape analyses and leading trusted messenger trainings with youth and invested community members. Explore our strategies, or contact our team to commission research and training programs tailored to your community's local information ecosystem.

Latest news

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We study media patterns and community perspectives in Minnesota, Michigan, and the Midwest.

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We turn data into compelling stories. Our efforts unite researchers, visual journalists, and community messengers through events and trainings.

LIFTxVoices

We partner with Pop Up Docs™ to host public workshops where researchers, media makers, and youth transform data into visual stories that highlight trusted messengers and community concerns.

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