ABOUT THE PROJECT
The LIFT Project is an engaged research effort centered on finding solutions to the news disengagement challenges that create disinformation and misinformation crises in our society. We seek to create a more engaging, informative, and complete journalism industry and news information ecosystem, especially for Black and immigrant communities that have been inadequately served by journalism industries.
LIFT achieves this mission by prioritizing research and engagement efforts that center on identifying networks of trusted messengers in Midwestern communities to: 1) understand their effects on civic and democratic life; 2) create, network and allocate resources needed to better inform communities; and 3) build new opportunities for sustainable reparative narrative change. The project began in 2022 in Minneapolis/St Paul, Minnesota, and has expanded to Michigan and Indiana.
We are currently launching data collection efforts in Michigan, while continuing to seek partners and collaborators to expand the work. We're interested in working with and supporting researchers, students, journalists, faith leaders, and activists in the Midwest and around the United States to create a comprehensive and community-directed effort. Check out our current team members and, please consider sharing our work with others.