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The LIFT project seeks to mitigate the harm of dishonest, misinformed, and incomplete narratives amplified by the news media by circumventing systems through trusted messengers in Black communities. This solutions-based project currently centers on the perspectives, experiences, and dynamics of Black communities.


The project began in 2022 in Minneapolis/St Paul, Minnesota, and a public report of our findings from research in the Minneapolis/St Paul area will be released in 2023. Once complete, the LIFT project plans to launch in other cities to serve Black communities in the Midwest. We're interested in working with and supporting researchers, students, journalists, faith leaders, and activists in Midwest and around the United States to create a comprehensive and community-directed project.  Check out our current team members and stay tuned for updates on our work. This project is supported and funded by The Miami Foundation and the John S. and James L. Knight Foundation. 


LIFT Project featured American Press Association's "Inclusion Index" series. Read more here. 

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LIFT Project Director Dr. Danielle Brown describes the importance of the LIFT Project at the Knight Foundation's Informed Conference in Miami, Florida, on November 30, 2022.  Watch here. 

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Check out LIFT Project Team Member Rev. Terrance McKinley featured in this USA Today article, highlighting the work Black faith leaders are doing to empower Black communities. 

                   ONWARD & UPWARD WE GO, 
struggling and striving, and hoping that the buds and blossoms of our desires will burst into glorious fruition 'ere long. 



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